Research

Behavioural Analysis

Ideation

Solution

Desk Research
Gaps Identification
Personas
Primary Research
Camera Study

Stakeholder Mapping
Fogg’s Behavioural model
Habit Loop Diagrams
Hook’s Behavioural Model
Theory of Planned Behaviour
Barrier Analysis

Brainstorming
Concept Sketches
Determinants Mapping
Octalysis Framework
Low Fidelity Prototypes
User Testing 1

Feature Mapping
Mid Fidelity Prototype
High Fidelity Prototype
Tech plan
User Testing 2
Packaging design
Expansion Plan
Business Model

Phase 1 : Research

Desk Research

Importance and
Requirement

Dehydration

Why and
Existing solutions

Case Studies

Personas

(Parent)

Nikhil Shah

“ I just want my child to drink enough water”

(Child)

Sara Gupta

“ I don’t drink water if I am not thirsty ”

(Teacher)

Neeta Mehta

“ To keep the children’s stay energized and hydrated ”

Gaps Identified

Children were most thirsty during

the

school

day

Unable to recognize their thirst and

achieve effective hydration

72 percent don’t
drink

water because
of inadequate toilet

breaks.

68 percent of school children bring nearly full water bottles home

Cognitive benefits for children who are hydrated, have a 10% improvement in learning potential

Other

options were
Sugary juices, milk, tea, coffee

Primary Research

Students

Teachers

Parents

Schools

150

08

10

03

How much water do you drink in a day

2 glasses

1 Glass

0.5 Glass

3-4

Glasses

5-6 Glasses

50%

26.4%

11.1%

2.8%

Most of the kids said that they drank 1-2 glasses of water everyday and each one of them believed that the amount was sufficient for their body.

9.7%

How much water should you drink everyday ? (Kids' Opinion)

3-4 Glasses

2 Glasses

1 Glass

48%

45%

What do you think will happen if you drink less water? (Kids' Opinion)

Don’t Know

Less
Pee

Might
get sick

When do you drink water?

When Thristy

After Playing

After Eating

55%

35%

Amount of water left it in water bottles of the students when checked by us after 5.5 hours of school

Camera Study

Phase 2 : Behavioural Analysis

Stakeholder Map

Manufacturers

Doctors

Caretakers

Advertisers

Child Actors

Shopkeepers

Influencers

Parents

School Admin

Children

Teachers

Investors

3 Scenarios

Kids in Classroom

Kids in Playground

Kids at Home

Scenario 1 : Classroom

- Kids in educational institutions i.e schools, tuitions and classes, etc

Kids forget to drink water most of the times when in school unless they feel very thirsty.

Their ability to drink water is very high as the bottle is right beside them but the motivation is very low as they dont feel thirsty enough to drink water

- Not feeling thirsty enough
- immersion in their studies
- Not wanting to go to the washroom

Not seeing their peers drink water and hence don’t consider it important

- Drinking very less water
- Returning home with bottle 3/4th or half full

- No disturbance or pause in the activity they are doing
- Less pee and hence lee going to washroom

Habit Loop Diagram

Internal Trigger

External Trigger

Action

Reward

Theory of Planned Behaviour

BEHAVIORAL BELIEFS

Drinking less or no water saves my time while doing an activity and also eliminates the need of using the restroom

ATTITUDE

Drinking less water is not causing me any harm as such. And also I can drink other drinks and juices, its not always necessary to drink water all the time

NORMATIVE BELIEFS

I don’t see everyone drinking water all the time, so why should I ?

SUBJECTIVE NORM

Not everyone is always drinking only water all the time

INTENTION

To drink water only when needed

BEHAVIOR

Tend to drink less amount of water through the day

CONTROL BELIEFS

Going to get the water bottle or the water filter is too time consuming. That's why sometimes I don't feel like drinking water

PRECONCIEVED BEHAVIORAL CONTROL

Its alright if I skip drinking or drink a little less water if I am busy with something else

Barrier Analysis

Common
Beliefs

Drinking more water will make me go to washroom more

Drinking less water is not gonna affect me as such

Drinking water if they see their friends drinking water - Chain Reaction

Avoiding drinking water so that kids pee less

Drinking cold drinks and juices instead of water

Common
Practices

Common
Desires

Drinking more water will make me go to washroom more

Drinking less water is not gonna affect me as such

No water Breaks in schools

Need to carry water bottles everywhere (i.e unavailability)

When playing, need to stop in between in order to drink water

Common
Barriers

Problem Statement

Kids tend to drink insufficient amount of water because of forgetfulness, lack of motivation and awareness about drinking water.

Phase 3 : Ideation

Shortlisting 2 Concepts

After brainstorming around 15 concepts, 2 were shortlisted. The 2 shortlisted concepts were further improvised, each of their mid fidelities were created and a User Testing with 12 users was to finalize a concept based on the Stakeholder belief, Motivation, barriers and Feasibility. The criterias for choosing a concept were that how PERSUASIVE, INTERACTIVE and PLAYFUL the design is.

Reiteration of Final Concept

From Penguin to Elephant

Form Exploration

Visual Research

Mid Fidelity Prototypes

Phase 1 : Research

Fusion Explorations

Remaking the entire Model

Experimenting with Ear; Adding Button

FINAL DESIGN

Introducing Morrie

An elephant shaped container for encouraging the toddlers to drink water regularly.

As soon as the child presses the button on the trunk water comes out of the trunk and Morrie flaps its ears.

REWARD - The child is supposed to empty the container by the end of the day. Once the tank is completely empty (the moisture sensor detects the emptied water level), the child will be get to hear an interesting bedtime elephant tale from the container.

Kids get their own container kept in their vicinity and reach
Wanting to interact with the container
desire to hear a new bedtime story
wanting to pet the elephant
wanting to finish the container they own

Internal Trigger

The elephant does not recite a story until the water is emptied
The elephant motivates the kid to drink more water

Internal Trigger

Getting to hear a new bedtime story whenever the container is emptied

Reward

Drinking water from the container
Petting the elephant

Action

New Habit Loop Diagram

Octalysis Framework

Epic Meaning

Accomplishment

Since it is their own container,
the child believes that they are responsible for finishing it

Each story is new and fresh, and child is automatically engaged with the container.

The child would be curious to hear a new story every time the water is emptied.

Empowerment

Unpredictability

Social Influence

The child feels accomplished when they finish the water container on their own. The child gets to hear a story as a reward after accomplishing the task of finishing water.

As the water container is owned by the child, they feel the responsibility to finish it by the end of the day

Ownership

The container recites stories only when it is emptied, hence the kid wants to finish the water inside as soon as possible to hear a new story.

Scarcity and Impatience

Avoidance